Alex - video
Source – https://vimeo.com/375778336
A video lookbook and web experience where I was able to mix originals and performance pieces to show how real people actually use adidas gear. Using 2 influencers from paris, we followed them to see a day in their life using three looks each.
art direction: me; copy direction: Arran Jolly; film director: Valentin Petit; photographer: Flora Metayer
Source – https://vimeo.com/375778336
Source – https://vimeo.com/375781067
Source – https://vimeo.com/375776808