Tasked with introducing a new take back service, where items are recycled and resold from adidas called Infinite Play. My partner and I came up with the idea of using circular transitions for the circular economy, show the problem of textile landfills, how we can help fix it, and keep it sporty and realistic.

Art Direction: Me; Copy Direction: Charlotte Newbold; Film Director : Giorgio Bruni of Stadium; Photographer: Ben Clement